Market research

Insignia Brooke puts a great deal of emphasis on the need to base any real estate advice on sound market intelligence and informed analysis of the data collected. It has established a reputation for high quality, accurate and timely research in Asia, especially China and India. It is essential that a real estate consultant be able to analyze and accurately forecast economic conditions in the various property markets in which its Clients operate. The firm’s research team undertakes primary research and analysis to produce regular regional market reports.

Insignia Brooke has been appointed by numerous clients throughout the Region to undertake market surveys, supply & demand analysis, macro economic & demographic profile studies, investment analysis, cost studies, site identification, and locational analysis. In addition to research work on behalf of these private sector clients, the group also undertakes market surveys and specialist studies on behalf of various governments, including those of: US, Canada, Hong Kong, United Kingdom and Australia.

Case Studies and Examples:

Name of Project: Tradetown / Foodtown – Li and Fung
Location: Panyu / Heshan, Guangdong Province
Size: 5,000,000 square metres (total site area)
Services Provided: Appointed to carry out market surveys to determine the demand for and competitive positioning of two industrial estates in the Pearl River Delta. Tradetown featured Districenter, a major logistics center, and supporting commercial and industrial uses, while Foodtown was focused on the manufacture and processing for the food and beverage industries. Feasibility studies also prepared to analyse the cost, revenues and potential investment returns from the project, and to advise on the optimum mix, phasing and timing of the projects.

Client: Industrial Park, Wuxi –
Singapore Technologies Industrial Corp.
Location: Wuxi, Jiangsu Province
Size: 1,000,000 square metres
Services Provided: Appointed to carry out market survey and prepare feasibility study to determine the competitive positioning, development mix, phasing, and financial returns for an industrial park within the Wuxi industrial zone.

Client: Nanjing Valley – Atlantic Gulf Communities
Location: Nanjing, Jiangsu Province
Size: 18,000,000 square metres
Services Provided: Appointed to carry out market survey and prepare feasibility study to determine the major land uses, supporting facilities required, optimum development mix, phasing, timing and financial returns, and to advise on the implementation and marketing of the project.